Advertising and Social Media Status in Middle East by Sanjay Singh Baghel

Advertising and Social Media Status in Middle East written by Sanjay Singh Baghel is an empirical study of impacts of Social media in the middle east, one of the most volatile regions in recent times. The book have established that the media activities increased dramatically. The television and social media has reached significantly to the common citizens. Television channels, FMs, News papers and internet have created a kind competition within the service providers to fetch maximum advertising to increase their profit. This increased competition is likely to drive advertising price rates down, making it possible for more companies to use this medium to bring their products to the consumer. Internet advertising opportunities exist as well. For example, currently 17.4 percent of the Middle Eastern population uses the internet, which is more or less comparable to the world average of 20.1 percent internet usage, and usage has increased rapidly From 2000-2007 the increase in Middle Eastern internet usage (920.2 percent) easily eclipsed the world average increase of 259.6 percent over the same period.